Dave Balter '91 Featured in Boston Business Journal
Dave Balter '91, owner of BzzAgent, was featured in Jan 13, 2006 issue of the Boston Business journal.
Word-of-mouth marketing firm BzzAgent wins second-round funding
Word-of-mouth marketing firm BzzAgent Inc. in Boston has received $13.75 million in a second round of venture capital funding from co-lead investors General Catalyst Partners in Cambridge and IDG Ventures Boston, the company announced Friday. BzzAgent plans to use the money to expand its market position and grow the company.
John Simon, managing director from General Catalyst Partners, and Jeffrey Bussgang, general partner from IDG Ventures, will join BzzAgent's board of directors.
"With exceptional leadership, an impressive client base and history of rapid growth, BzzAgent is well positioned to become a category-defining company that will dramatically change the way companies market to consumers," Simon said in a statement.
BzzAgent has worked with a variety of clients on word-of-mouth marketing efforts, including Anheuser-Busch, Lee Jeans and Penguin Putnam Publishing.
