Bob Johnson Consulting (Higher Education Marketing)
Link of the Week
April 3, 2006 E-Newsletter
Today's Link of the Week takes you to the Skidmore College Business Network at www.skidmore.edu/alumni/sbn/
"Not only is this a fine example of how to use the interactivity of the Internet to enhance the engagement power of your website for alumni, its also a wonderful and almost painless way to gather outcomes information for student recruitment. Is it popular with alumni? Mary Monigan, alumni news/web editor at Skidmore, reports that the number of alumni participants jumped from about 100 a month ago to 480 now. This initial effort is aimed at alumni in the New York City area. Future plans will bring it to other cities as well."
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