Townsend Belisle '93 and Broadstreet to produce communications for Alliance
for a Healthier Generation
May 12, 2006, New York, NY:
The Alliance for a Healthier Generation –a joint initiative of the William J. Clinton Foundation and the American HeartAssociation - has selected Broadstreet to establish their new web presence and to guide communications going forward. The website is a joint effort between members of the Clinton Foundation, the American Heart Association and Broadstreet.
Townsend is an Account Director and Producer at Broadstreet. He uncovered the opportunity with the Alliance, assembled the team and now leads the client-side relations while internally guiding the process. Townsend spoke enthusiastically of supporting such a great cause, while he loves the challenge of mediating between two incredible organizations that each have separate goals in this initiative. He directs similar mission-critical communications for corporations, as has been the case with key presentations
(NYC2012, Credit Suisse), merger announcements (Sprint-Nextel, Sears-Kmart,
JPMorgan Chase-Bank One), sales meetings Comcast, Diageo, Konica Minolta,
AOL) internal policy-shifts (Staples, W Hotels), corporate profiles (Time
Warner, Rodale) and product or service launches (Bristol-Meyers, Google, Diageo). Broadstreet a creative communications firm that produces launches, meetings and events, video programs, interactive media, learning and improvement campaigns, and awareness initiatives. See
http://www.broadstreet.com
The Alliance's new website, to launch in June, will include such tools as the "Healthy Schools Program," as announced in the mainstream press last week. This exciting program works with schools to help curb obesity among their students by creating environments that foster healthy lifestyles. The program administers new guidelines that will limit portion sizes and reduce the number of calories available to children during the school day, including the removal of all sodas from 75% of all public schools in the next 3 years. Under these guidelines, only lower calorie and nutritious beverages will be sold to schools. This is the Alliance's first industry agreement as part of its HealthySchools Program, and it affects close to 35 million students across the country. Other agreements, all aimed at creating a healthier generation of kids, will be announced this summer.
