Office of Communications

The College Wordmark

The Skidmore College wordmark is a general identifier for use on College publications, stationery, merchandise, Web pages, and other graphic treatments. The wordmark is designed to be used "as is"; the proportions should never be altered, nor should fonts be substituted to recreate a similar look. This logo can be reduced or enlarged as long as the proportions remain unaltered.

The wordmark must not be used in conjunction with other type, graphics, or logos to form a combined graphic element (leave at least the proportionate height of the wordmark between it and any other type or graphics).

Camera-ready and digital copies of the wordmark are available from the Office of College Relations; the wordmark is available on the Web for downloading at www.skidmore.edu/web/downloads/wordmark. For more information, contact the senior graphic designer at 518-580-5739.


Official Skidmore colors for the wordmark

Skidmore Gold Metallic PMS 871 requires coated stock and special attention for best result

Skidmore green
PMS 3298
Skidmore yellow
PMS 109
Skidmore gold
PMS 871 metallic

DO

Use the wordmark in either black or Pantone Matching System (PMS) 3298 (green).

wordmark
green wordmark
DO

Use this version of the wordmark in either black or Pantone Matching System (PMS) 3298 (green).
wordmark bar style, black
wordmark bar style, green
DO

Use this version of the wordmark in either black , Pantone Matching System (PMS) 3298 (green), or PMS 871 metallic. This version may be used on a solid green or black background in PMS 3298, PMS 871 metalic, or reversed to white. In addition, this version may also be embossed but no smaller than 4 1/4" across.
wordmark_plain

wordmark_plain_green

wordmark_plain_metallic
  wordmark_rev_gold

wordmark_rev_grn

wordmark_rev_met
DO

Use this version of the wordmark in reverse in either white, PMS 109 (yellow), PMS 871 (metallic), or a screen of PMS 109 on a black or green background
wordmark reversed, white on black

wordmark reversed, yellow on black

wordmark reversed, white on green

wordmark reversed, yellow on green
  wordmark reversed, light yellow on black

wordmark reversed, light yellow on green

wordmark reversed, gold on black

wordmark reversed, gold on green
DO NOT

Screen the wordmark.
screened wordmark

screened wordmark

screened wordmark
DO NOT

Use the wordmark in PMS 109
(yellow) on a light-colored background.
yellow wordmark

yellow wordmark

yellow wordmark
A A A