Office of Communications

Graphic Identifiers

These graphic identifiers are registered trademarks and may not be used by off-campus groups, or for business or fundraising purposes, without permission. Contact the Office of Communications at 518-580-5733 for further information.

These graphic identifiers are the official logos of Skidmore College. These are the only logos that should be used to represent the institution. Offices and departments at Skidmore College are asked not to create their own logos or visual identifiers.

A Word about Skidmore Colors
Skidmore has official school colors, which are designated using the Pantone Matching System (PMS), the industry standard for printing. The College colors are white, yellow (PMS 109), and green (PMS 3298). Specific uses of color are described in each section of this guide.



College Seal
 College Seal
The Skidmore seal is reserved for uses of an academic nature, such as the College Catalog and communications related to Commencement, Honors Convocation, and special lectures. 
 
College Wordmark 

College Wordmark

The core logo of the College is the Skidmore wordmark, which is used widely to provide a readily identifiable symbol across publications, stationery, Web pages, signage, and merchandise. 
 
Positioning Statement  Positioning Statement
Skidmore's positioning statement, "Creative Thought Matters," is used to convey the special nature of Skidmore as a college where creativity, and follow-through action, permeate the campus culture. The statement is used on a range of publications, materials, and Web pages 
 
Athletics Mascot
Athletics Mascot
The Thoroughbred logo is used for publications, merchandise, and uniforms related to the College's athletics program 


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