EVERY DAY SHOULD FEEL THIS GOOD
SHEP MURRAY ’
, Chief Operating Officer, Vineyard Vines
THERE COMES A TIME WHEN YOU HAVE TO GO FOR IT. Shep Murray and his
brother Ian wanted to escape their New York City advertising jobs. And both hated
wearing ties—especially boring ties.
So they quit their jobs, moved to Martha’s Vineyard, and started selling a new kind of
preppy tie patterned with designs to signify the good life. Two decades later Vineyard
Vines competes head to head with Polo Ralph Lauren and J.Crew and brings in $100
million not only on ties but on dozens of clothing items and accessories found in its
catalog, online, and in 20 stores and 600 outlets nationwide.
“We never went out there just to make money,” says Murray. “We went out there to start
our own company and be the masters of our own destiny—to live the American dream.”
confidence
ACCEPTS CHALLENGES, ACKNOWLEDGES FEAR, AND ALWAYS HAS CONVICTION.
