Ela Lepkowska-White

Contact Information & Background
Professor
Department of Management & Business
elepkows@skidmore.edu
Phone: 518-580-5113
Office: PMH 207

Vitae
Curriculum Vitae

Education

• Ph.D., University of Massachusetts
• M.S., University of Florida
• M.S., University of Warmia i Mazury
• B.S., University of Warmia i Mazury
• B.S., Teachers Training College of English

Courses

• IA 101 Introduction to International Affairs
• MB 214 Foundations of Marketing
• MB 317 Marketing Research
• MB 344 International Marketing

Research and Teaching Interests

• Integrated marketing communication
• Meanings and politics of food
• Ethics and marketing
• International marketing
• International affairs

Selected Publications

• Lepkowska-White Elzbieta, Amy Parsons and William Berg ’18 (2019) ‘Social Media Marketing Management: an Application to Small Restaurants in the US’ International Journal of Culture, Tourism, and Hospitality Research Vol. 13 No. 3, pp. 321-345. https://doi.org/10.1108/IJCTHR-06-2019-0103

• Elzbieta Lepkowska-White & Amy Parsons (2019) Strategies for monitoring social media for small restaurants, Journal of Foodservice Business Research, Vol. 22. Number 4, pp. 351-374, DOI: 10.1080/15378020.2019.1626207

• Parsons Amy L. & Elzbieta Lepkowska-White (2018) “Social Media Marketing Management: A Conceptual Framework, Journal of Internet Commerce, Volume 17, Issue 2, pp. 81-95

• Lepkowska-White Elzbieta and Emily Kortright ‘15 (2017) ‘The Business of Blogging: Effective Approaches Of Women Food Bloggers’ Journal of Foodservice Business, Vol 21. Issue 3. pp. 257-279

• Lepkowska-White Elzbieta and Catherine Chang ‘13 (2017) ‘Meanings of Food among Polish and American Young Women’ in Journal of East-West Business.  Vol 23. Issue 3. pp. 1-22
  
  
• Lepkowska-White Elzbieta (2017) ‘Exploring the Challenges of Incorporating Social Media Marketing Strategies in the Restaurant Business’ in Journal of Internet Commerce  Vol 16. Issue 3. pp. 323-342
  
  
• Lepkowska-White Elzbieta, Amy Parsons, and Aylin Ceylan, (2014) ‘Cross Promotion of Web References in Print Ads: Are Advertisers Attempting to Engage Consumers?’ Journal of Research in Interactive Marketing, Vol. 8 Iss: 4, pp. 309-327
  
  
• Lepkowska-White Elzbieta and Katherine Imboden, (2013) ‘Effective Design for Usability and Interaction: The Case of Art Museum Websites’ Journal ofInternet Commerce. Vol 12, No 3, pp. 284-305
  
  
• Lepkowska-White Elzbieta (2013) ‘Are they listening? Designing online recommendations for today's consumers,’ Journal of Research in Interactive Marketing, Vol. 7 Iss: 3, pp. 182 – 200
  
  
• Lepkowska-White Elzbieta and Amy Parsons (2012) ‘Novel Teaching Approaches in Transitional Economies: A Case of Client-Based Learning in Croatia’ Journal of the Academy of Business Education, Vol. 13 (Spring), pp. 1-14
  
  
• Lepkowska-White Elzbieta and Joanna Bialkowska (2011) ‘The Impact of Education and Legislation on Smoking Motivations’ Journal of East-West Business, Vol. 17, No. 1, pp. 32-47
  
  
• Amy Parsons  and Lepkowska-White Elzbieta (2010) ‘Website References in Print Advertising:  An Analysis of Calls to Action, Journal of Internet Commerce, Vol. 9, pp. 151–163
  
  
• Amy Parsons and Lepkowska-White Elzbieta (2009) ‘Group Projects Using Clients vs. Not Using Clients:  Do Students Perceive any Differences?’ Journal of Marketing Education, Vol. 31, No. 2 (August), pp. 154-159
  
  
• Lepkowska-White, Elzbieta and Andrew Eifler (2008). "Spinning the Web: The Interplay of Web Design Features and Product Types."  Journal of Website Promotion 
  
  
• Lepkowska-White, Elzbieta and Krisitna Powell (2007). "Marketing to Multiple Audiences: A Case of the Tang Teaching Museum at Skidmore College, NY." The Business Review, Cambridge, Vol. 8, No. 1, pp. 184-190
  
  
• Amy Parsons and Elzbieta Lepkowska-White (2006). "Using client-based Learning in Undergraduate Business Education: Do Learning Styles and Student Skills Make a Difference?" Journal of the Academy of Business Education, Vol. 7, (Fall), pp. 43-52
  
  
• Lepkowska-White, Elzbieta (2004). 'Online Store Perceptions: How to Turn Browsers into Buyers?' Journal of Marketing Theory and Practice. Vol. 12. No. 3, pp. 36-47
  
  
• Lepkowska-White, Elzbieta (2004). 'Polish and American Print Ads: Functional Individualistic, Collectivist and Experiential Appeals,' Journal of Global Marketing, Vol. 17, No. 4, pp. 75-92

Selected Recent Conference Presentations

• Lepkowska-White Elzbieta, Sarah Rinaolo '17 and Amy Parsons (2017) 'Challenges and Opportunities of Monitoring Social Media in Small Restaurants,’ 19th European Association for Education and Research in Commercial Distribution Conference, Dublin: Ireland.
• Lepkowska-White Elzbieta and Emily Kortright (2015) ‘Women in Food Blogging: Merging the Worlds of Domesticity and Business,’ Spring 2015 Academy of Business Research Conference, New Orleans, LA, March 25-26, Best Paper Award, Abstract in Conference Proceedings, p. 137, Best Paper Award
  
  
• Lepkowska-White Elzbieta and Emily Kortright (2014) ‘Meanings of Food: Conversations of American Women on Food Blogs,’ Academy of Business Administration International Conference, Florence, Italy, August 6-9, Abstract in Conference Proceedings
  
  
• Lepkowska-White Elzbieta and Catherine Chang (2014) ‘Friend or Foe? Food in the Eyes of Young Consumers: The Many Perceptions of Food,’ American Marketing Association Public Policy Conference, Boston, MA, June 6-9, Abstract in Conference Proceedings
  
  
• Lepkowska-White Elzbieta (2013) ‘Food Perceptions: Young Women in Poland and US,’ 15th Cross Cultural Research Conference, Antigua, Guatemala, December 8-11, Abstract in Conference Proceedings
  
  
• Lepkowska-White Elzbieta, Aylin Ceylan, Amy Parsons, Laura Kirchner (2012) ‘Coulda, Would, Shoulda: How Effective Are Web References in Print Advertisements? Academy of Business Administration International Conference, Munich, Germany (August), Abstract, Winter ABA Reading Book
  
  
• Lepkowska-White Elzbieta, Aylin Ceylan, and Ali Shareef (2011) Addressing Adjustment Barriers: International Students at a Small Liberal Arts College Academy of Business Administration International Conference,  London, UK (August),  Abstract, Winter ABA Reading Book