Management and Business Department

Ela Lepkowska-White

Current Courses

MB 214 Foundations of Marketing

MB 344 International Marketing

Vitae

Curriculum Vitae

Education

Ph.D., University of Massachusetts
M.S.,  University of Florida
M.S.,  University of Warmia i Mazury
B.S.,   University of Warmia i Mazury
B.S.,  Teachers Training College of English

Selected Publications

Lepkowska-White, Elzbieta and Andrew Eifler (2008). "Spinning the Web: The Interplay of Web Design Features and Product Types."  Journal of Website Promotion.  

Lepkowska-White, Elzbieta and Krisitna Powell (2007). "Marketing to Multiple Audiences: A Case of the Tang Teaching Museum at Skidmore College, NY." The Business Review, Cambridge, Vol. 8, No. 1, pp. 184-190.

Amy Parsons and Elzbieta Lepkowska-White (2006). "Using client-based Learning in Undergraduate Business Education: Do Learning Styles and Student Skills Make a Difference?" Journal of the Academy of Business Education, Vol. 7, (Fall), pp. 43-52.

Lepkowska-White, Elzbieta (2004). 'Online Store Perceptions: How to Turn Browsers into Buyers?' Journal of Marketing Theory and Practice. Vol. 12. No. 3, pp. 36-47.

Lepkowska-White, Elzbieta (2004). 'Polish and American Print Ads: Functional Individualistic, Collectivist and Experiential Appeals,' Journal of Global Marketing, Vol. 17, No. 4, pp. 75-92.