Contact Information & Background
Associate Professor of Marketing
Department of Management & Business
Office: PMH 265
MB 337 Advertising and Promotion
Ph.D., Marketing, University of Boulder
M.S., Marketing, University of Boulder
B.S., Finance, University of Boulder
Herr P.M. and C. Page (2004), "Asymmetric Response Latencies in Liking and Disliking Judgments: So What's Not to Like?" Journal of Consumer Research, Volume 30 (4), 588-601.
Lepkowska-White E. C. Page, and M. Youndt (2004) Wed Image and Young Consumers: An Empirical Investigation of Factors Influencing Perceptions of Online Companies,' Journal of Internet Commerce, Vol. 3, No. 2.
Kang, Y.S., P.M. Herr, and C. Page (2003), "Time and Distance: Asymmetries in Consumer Trip Knowledge and Judgments," Journal of Consumer Research, Volume 30 (3), 420-429.
Page, C. and P. Colby (2003), "If Only I Hadn't Smoked: The Impact of Counterfactual Thinking on a Smoking Related Behavior," Psychology and Marketing, 20 (11), 955-976.
Page, C. and P.M. Herr (2002), "An Investigation of the Processes by which Product
Design and Brand Strength Interact to Determine Initial Affective and Quality Judgments,"
Journal of Consumer Psychology, 12 (2), 133-147.
Page C., and N. Ridgway (2001), "The Impact of consumer Environments on Consumption Patterns of Children from Disparate Socioeconomic Backgrounds," Journal of Consumer Marketing, 18 (1), 21-40. Paper received the High Commendation Award for being one of the best papers published in JCM in 2001.