Management & Business - Arts & Business
This is an historical sampling of course descriptions for management and business
courses that have been taken by previous program participants outside of the Skidmore
Center. This list should be used as a guide. Course numbers listed are not guaranteed
and require department approval. Courses listed are not guaranteed to be offered during
your semester in Paris. All courses taught at the American Business School are taught
in English, unless otherwise noted.
JPMB214 FOUNDATIONS OF MARKETING (3)
(American Business School - MKT 210 Principles of Marketing)
An examination of the place of marketing in economics, paired with the policies and practices of marketing institutions. Attention is given to the development of marketing strategies which reflect a variety of competitive structures and marketplace realities.
JPMB224 FOUNDATIONS OF ORGANIZATIONAL BEHAVIOR (3)
(American Business School - MGT 220 Organizational Behavior)
Upon completion of this course, a student will be able to demonstrate an understanding of the theories and applications of organizational behavior having gained insight into what makes an organization function. The student will begin to know the human beings who design organizations and work within them. The course provides keys to help students understand why some organizations work more effectively than others.
JPMB306 FOUNDATIONS OF BUSINESS IN THE INTERNATIONAL ENVIRONMENT (3)
(American Business School - MGT 230 International Business)
Examination of business activities across national borders with emphasis on the interaction and integration of the functional areas for effective strategic planning in multinational firms operating in developing newly industrialized and developed countries.
JPMB313 CONSUMER BEHAVIOR (3)
(American Business School - MKT 240 Consumer Behavior)
This course is a study of consumer decision processes, consumer behavior models and their impact
on the development of marketing strategies. The objective is to develop an understanding of the environmental factors that influence consumer attitudes and behavior. This helps the student to acquire a better understanding of how to assess how consumers make decisions and to define the impact of consumer behavior on the traditional
marketing mix elements.
JPMB333 BUSINESS LAW 1 (3)
(American Business School - LAW 210 American Business Law)
This course provides a thorough look at the basic principles of contract law in the United States and England. The formation of contracts, the policing and remedial functions of the law of contract, will be examined through a review of the relevant case law and legislation.
JPMB344 INTERNATIONAL MARKETING (3)
(American Business School - MKT 350 International Marketing)
The main emphasis of the course will be on practical experience through the development of a well-conceived international marketing plan. You will develop an understanding of the tools and techniques used in the marketing of goods and services on a global basis and gain experience in formulating international marketing policies. The student will gain a working knowledge of international marketing terms and concepts. He/she will develop a managerial viewpoint of marketing decision making and gain a basic knowledge of the global environment. The course will attempt to sharpen your analytical and critical skills through case studies and the regular reading and analyzing of current events.
JPMB345 GLOBAL FINANCIAL MANAGEMENT (3)
(American Business School - FIN 450 International Finance)
This course will enable the student to become familiar with the principal financial tools used by multinational corporations in the management of their business. After an overview of the international financial environment and the relevant institutions and markets, we will look at specific strategy options available to MNC's under various conditions. Emphasis will be given to related issues such as the effect of taxation, and the mitigation of political risk and FX exposure.
JPMB351 SPECIAL TOPICS IN BUSINESS AND MGT (3)
(American Business School - Taught in English)
A variety of topics that are not listed above are offered at the American Business School.
- MGT 430 Art and Entrepreneurship
- MIS 320 Principles of Internet Marketing
- MKT 360 Corporate Communication
- MKT 380 Personal Selling
Approval by MB department chair required.
JPMB355 BUSINESS, ETHICS, AND SOCIETY (3)
(American Business School - PHI 310 Business Ethics)
Increasingly, emphasis is being placed by society on the need for the business community to behave in a "responsible" manner. Does this lead necessarily to conflict with a firm's legitimate drive to earn profits? This course will provide a forum to examine the principal ethical areas which impact business, such as insider information, deceptive advertising, public health and safety. The discussion will focus on possible motivations behind "unethical" behavior, the legal environment, and the usefulness of internal measures to control this problem.
For additional course descriptions and syllabi, see the ABS course catalog.