Help For Web Editors

100+ Things to Avoid in Mailings

Most of these are actual words and phrases to avoid, but some are ways of typing (all caps) or trying to call attention to something (extra punctuation, using gappy text, using extra dollar signs or emphasizing numerical values.) These things alert automatic spam filters to not deliver your message, and will also attract the itchy "delete and report" click of an overly-exposed email recipient.

Avoid the common pitfalls to give your message a better chance of success.

  • all words that relate to sex or pornography
  • all words that related to cures or medication
  • anything that looks like you are YELLING
  • contains $$$
  • contains word "ad"
  • e.x.t.r.a. punctuation
  • Extra Capitalization of Words
  • g a p p y t e x t
  • numerical digits at the end of the subject
  • starting with a dollar amount (either subject or the body of the email)
  • nearly any medication name (Viagra, Cialis, Levitra)
  • weight loss/weight control

 

100 Spam Trigger Words to Avoid (September 2016)

  • #1
  • 100% satisfied
  • 4U
  • Accept credit cards
  • Act Now!
  • Additional Income
  • Affordable
  • All natural
  • All new
  • Amazing
  • Apply online
  • Bargain
  • Best price
  • Billing address
  • Buy direct
  • Call
  • Call free
  • Can’t live without
  • Cards Accepted
  • Cents on the dollar
  • Check
  • Claims
  • Click / Click Here / Click Below
  • Click to remove
  • Compare rates
  • Congratulations
  • Cost / No cost
  • Dear friend
  • Do it today
  • Extra income
  • For free
  • Form
  • Free and FREE
  • Free installation
  • Free leads
  • Free membership
  • Free offer
  • Free preview
  • Free website
  • Full refund
  • Get it now
  • Giving away
  • Guarantee
  • Here
  • Hidden
  • Increase sales
  • Increase traffic
  • Information you requested
  • Insurance
  • Investment / no investment
  • Investment decision
  • Legal
  • Lose
  • Marketing
  • Marketing solutions
  • Message contains
  • Money
  • Month trial offer
  • Name brand
  • Never
  • No gimmicks
  • No Hidden Costs
  • No-obligation
  • Now
  • Offer
  • One time / one-time
  • Opportunity
  • Order / Order Now / Order today / Order status
  • Orders shipped by priority mail
  • Performance
  • Phone
  • Please read
  • Potential earnings
  • Pre-approved
  • Price
  • Print out and fax
  • Profits
  • Real thing
  • Reminder
  • Removal instructions
  • Remove
  • Risk free
  • Sales
  • Satisfaction guaranteed
  • Save $
  • Save up to
  • Search engines
  • See for yourself
  • Serious cash
  • Solution
  • Special promotion
  • Success
  • The following form
  • Unsolicited
  • Unsubscribe
  • Urgent
  • US dollars
  • Wife
  • Win
  • Winner
  • Work at home

Resources


Original list was compiled from Informz resources, and evolved over time using industry resources such as blogs and newsletters put out by Informz.

A A A