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Email Marketing Blog
The default for hyperlinks has been blue, with underline, for nearly the entire history of the Internet. There are a few different stories, but this one is my favorite. The earliest web browsers used a grey background, with black text.... Continue Reading →
If you’re not careful in your email design, the graphics can overwhelm the content, and tip your message into spam folders. Email marketing relies heavily on compelling graphics to entice the recipient into action – click the button, make a... Continue Reading →
How does the layout of your email line up with the way that recipients tend to read it? Eye tracking studies are a common way to learn about how users are accessing your webpages, and they can be useful for... Continue Reading →
People often ask me what blogs I follow, or what training resources are out there – how do I keep up to date on email marketing trends? The list below doesn’t include all the resources that are out there, but... Continue Reading →