Help For Web Editors

Email Marketing 

IGet help with email marketing todaymprove your email marketing with our best practice guides, whitepapers, and help pages, and learn how to provide a targeted recipient experience that will boost engagement.

Communications staff are ready to help you plan strategy, craft your text, choose your images, and help you analyze the results of your efforts. 


iModules resources  General email marketing resources 

Snapshots of email evolutionNeed inspiration?

Check out the gallery below for examples of the work we've done in 2017.



Email Marketing Blog

Spam filters and common triggers

Spam filters stop your emails cold, and your recipients never get a chance to see them. Take a few minutes to refamiliarize yourself with the common triggers so that your emails get a helping hand in reaching your target audience.... Continue Reading →

Dynamic segmentation – why do it?

Dynamic segementation is a way to use campaign snapshots to improve the results of the campaign over time – if what you’re doing right now isn’t getting the results that you want, change something up! What is dynamic segmentation? A... Continue Reading →

Why are my links blue?

The default for hyperlinks has been blue, with underline, for nearly the entire history of the Internet. There are a few different stories, but this one is my favorite. The earliest web browsers used a grey background, with black text.... Continue Reading →

Text-to-Image Ratio

If you’re not careful in your email design, the graphics can overwhelm the content, and tip your message into spam folders. Email marketing relies heavily on compelling graphics to entice the recipient into action – click the button, make a... Continue Reading →