Help For Web Editors

Email Marketing 

IGet help with email marketing todaymprove your email marketing with our best practice guides, whitepapers, and help pages, and learn how to provide a targeted recipient experience that will boost engagement.

Communications staff are ready to help you plan strategy, craft your text, choose your images, and help you analyze the results of your efforts. 

 

Resources

iModules resources  General email marketing resources  Informz resources 


Need inspiration?

Check out the gallery below for examples of the work we've done in 2017.

 

Email Marketing Blog

Why are my links blue?

The default for hyperlinks has been blue, with underline, for nearly the entire history of the Internet. There are a few different stories, but this one is my favorite. The earliest web browsers used a grey background, with black text.... Continue Reading →

Text-to-Image Ratio

If you’re not careful in your email design, the graphics can overwhelm the content, and tip your message into spam folders. Email marketing relies heavily on compelling graphics to entice the recipient into action – click the button, make a... Continue Reading →

Your email design should get an F!

How does the layout of your email line up with the way that recipients tend to read it? Eye tracking studies are a common way to learn about how users are accessing your webpages, and they can be useful for... Continue Reading →

Resources

People often ask me what blogs I follow, or what training resources are out there – how do I keep up to date on email marketing trends?  The list below doesn’t include all the resources that are out there, but... Continue Reading →

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