Skidmore uses email marketing to achieve a wide variety of goals - every email sent is uniquie, but is also part of a greater purpose. Just a few of those purposes are:
- Recruting prospective students
- Building strong relationships with parents
- Promoting alumni engagement
The ways in which we communicate are driven by our brand standards, our goals, and the Skidmore Strategic Plan.
Communications staff will help you wrap that knowledge together to plan marketing strategy, craft your content, choose your image, target your audience, and analyze the results of your efforts.
Check out the gallery below for examples of the work we've done in 2017 and 2018.