Skidmore uses email marketing to achieve a wide variety of goals - every email sent is uniquie, but is also part of a greater purpose. Just a few of those purposes are:
- Recruting prospective students
- Building strong relationships with parents
- Promoting alumni engagement
The ways in which we communicate are driven by our brand standards, our goals, and the Skidmore Strategic Plan.
Communications staff will help you wrap that knowledge together to plan marketing strategy, craft your content, choose your image, target your audience, and analyze the results of your efforts.
Check out the gallery below for examples of the work we've done in 2017 and 2018.
Email Marketing Blog
Branding is a topic that is near and dear to the heart of all email marketers. Brand consistency builds awareness, trust, and loyalty among the audience; inconsistency can damage audience perceptions of the brand and undermine its strength. Brands and... Continue Reading →
Smart phones can be incredibly powerful tools to help individuals with disabilities interact with and control the world around them. As email marketers, we can help those digital assistants do their job – and get our messages across – better.... Continue Reading →
If your audience is primarily accessing your emails through their mobile devices, it may be time to focus efforts on the mobile presentation and the Gmail-specific nuances of that platform. Gmail accounts for a rising number of email marketing recipients,... Continue Reading →
Spam filters stop your emails cold, and your recipients never get a chance to see them. Take a few minutes to refamiliarize yourself with the common triggers so that your emails get a helping hand in reaching your target audience.... Continue Reading →