Help For Web Editors

Subject Lines that Work (and what doesn't)

With all the work that goes in to creating the perfect email, it’s hard to believe that the effectiveness of your campaign can often come down to a few words in an email subject line. Don’t believe it?  Well consider these statistics: 

We all know that we get lots and lots of stuff into our inbox everyday and the purpose of the subject line is to grab our recipients’s attention so that your email is the one they’re going to pay attention to—that’s the email that’s going to get opened.

This guide from OptIn Monster is a great "how to" manual for writing subject lines that will pique a recipient's interest. 

Best Practices


Things to Avoid