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Send to Winner on A/B testing

When doing A/B testing, Informz has the option to do "A/B Send to Winner". Using these feature, you create a regular A/B Test mailing. Then you set a percentage of subscribers who will receive the A version and the B version. Those smaller subsets are sent and checked, and the version that gets the best response wins. Then the remaining subscribers will all be sent the winning version.

Any of the A/B Testing categories can be used in the test, and 4 different categories can be checked: Highest Open Rate, Highest Click Rate, Highest Delivery Rate, and Lowest Unsubscribe Rate.

Very simplified directions for using this feature:

Set up A/B testing

Schedule the mailing for delivery

Configure the “Send to Winner” feature



A/B testing with "send to winner" options highlighted