If Looks Could Talk, and How Talk Would Look
Megan McDermott
Randall Collins said that “[s]chools primarily teach
vocabulary and inflection, styles of dress, aesthetic tastes, values
and manners” (quoted in Domhoff, 2001: 198). Adjusting to life at
Skidmore as a freshman provided me with a unique experience to see
people from many different backgrounds and schoolings move in together
and form a community. In each of our lives, my friends and I had
already been shaped in the way Collins described by a variety of
institutions. The fact that we held many rather basic norms in
common when we arrived at Skidmore helped us get along and succeed in
this new setting.
Different groups of people embrace specific styles
in order to define themselves. Among my female friends, the norm
for dress includes mostly pants, a few skirts, and shirts that are well
fitted. Pants have flared openings and more often than not are
blue jeans. Males generally wear looser clothes than females, and
rarely wear skirts or dresses. A general definition of the norm
is that clothes should flatter the person wearing them. We expect
that others will clean their clothing regularly and not wear something
dirty or smelly.
As simple as these norms seem, many larger social
forces shape them. The countless spokespersons for the media
define what styles are popular at any given time. Family values
from home might affect what an individual considers appropriate to
wear. The economy plays a large role in the norms of fashion as
well. My friends and I come from families with enough income to
afford many clothes, including some expensive name brands. Since
we wear clothing of similar styles, we feel comfortable associating
with each other. In addition, at college we have enough money to
pay for laundry on a regular basis, keeping our clothes clean.
On the theme of appearance and presentation, an
unspoken rule exists among Skidmore students concerning hygiene.
I subscribe to the norms that I have seen among my friends, meaning
that I brush my teeth twice a day, wash my face in the morning and at
night, wash my hands after going to the bathroom, and I shower at least
once every two days. Many institutions shaped these norms.
The first that comes to mind is family, as parents or caretakers
generally have the first opportunity to instill norms and values in
children before exposing them to outside influences. For example,
when I was young, my parents enforced rules about brushing my teeth,
washing my hands, and how often I bathed. Even though I am no
longer under their care while at college, their teachings have stayed
with me. Scientific findings reinforced their beliefs. For
example, dentists encouraged me to brush my teeth twice a day whenever
I had a check-up. In some cases, the government enforces
norms. Law demands that employees in food production wash their
hands any time that they might be soiled. The media often provide
negative examples of people who do not adhere to these norms.
However, other institutions limit our participation
in these norms. In Liberal Studies I last semester, the faculty
encouraged us to eliminate water waste by showering less often or
reducing our time in the shower. Under the guise of education,
the educational institution seeks to influence the norms surrounding
hygiene. Moreover, economics might prevent some individuals from
following this norm if they cannot afford to buy products like shampoo
or soap or pay for water consumption. This is not a problem for
my friends, though, partially because we live in dorms and water
consumption is included in the overall price for room and board.
The consistency of hygienic norms among my friends helped us avoid any
awkward situations resulting from a friend who we might have deemed
unclean. And after all, brushing teeth can be a highly social
activity.
For a group of strangers to get along, they must
have something in common to talk about. I found that knowledge of
pop culture, including music, movies, and TV shows, proved essential to
connecting with new people at college. At the mention of Lindsey
Lohan or Ashlee Simpson, people from all over the country could respond
with their opinions. Moreover, my friends and I could share
common experiences, such as watching “The O.C.” on Thursday
nights. As Kevin Young and Laura Craig asserted, people join
particular groups because they are “able to share similar values and
experiences” (Young and Craig, 2001: 93). Obviously the media
have a large influence on this norm, because the media industry
propagates the people and stories we cite so often. It is a real
testimony to the power of the media that even my friend from Taiwan
could participate in these discussions.
Education is also complicit in the propagation of
pop culture, however. Many professors I have had at Skidmore
allude to pop culture or play clips from songs and movies in
class. This very assignment included an instruction to consider
lyrics from famous songs for the title of my paper, which assumes that
I know songs that the professors would recognize (Scarce, 2005).
Families may either encourage or discourage members from watching
movies or listening to certain types of music. An education in
pop culture depends upon the individual’s ability to pay for and access
technology to enjoy these forms of entertainment. One must have
money to buy CD’s and concert tickets, or else a computer to download
songs. The same is true of DVD’s and movie tickets. Many
popular TV shows are only shown on cable TV, which not all individuals
can afford. Here at college, our friends with cable share their
TV’s so that we have similar opportunities to keep up with pop
culture. In addition, we share a common music repertoire since we
can listen to each other’s music through dorm networks. Early
discussions about things like music created the foundations for what
soon grew into strong friendships on my floor.
Elijah Anderson asserted that “[i]n the streets,
through their play, children pour their individual life experiences
into a common knowledge pool, affirming, confirming, and elaborating on
what they have observed in the home and matching their skills against
those of others” (Anderson, 2001: 83). It seems that we have used
Skidmore as our street, playing different kinds of games, yet
accomplished basically the same goal. We each brought our
knowledge from home to campus, compared what we had learned there, and
used it as a foundation for our academic endeavors and personal
journeys that will carry us through our college years.
References
Anderson, Elijah. 2001 “The Code of the Street.”
Pages 80-91 in Patricia A. Adler and Peter Adler, editors, Sociological
Odyssey: Contemporary Readings in Sociology. Stamford,
Connecticut: Wadsworth.
Domhoff, William G. 1998. “Who Rules America? The
Corporate Community and the Upper Class.” Pages 195-200 in
Patricia A. Adler and Peter Adler, editors, Sociological Odyssey:
Contemporary Readings in Sociology. Stamford, Connecticut:
Wadsworth.
Scarce, Rik. 2005. “Writing Tips: Advice, Hints, and Teensy
Pearls of Wisdom for Weary and Wary Writers.” Sociological
Perspectives. Online. Available at:
http://www.skidmore.edu/~rscarce/ClassWebPages/Writing_Tips/WritingTips.htm.
Young, Kevin and Laura Craig. 2001 “Canadian Male Street
Skinheads.” Pages 92-101 in Patricia A. Adler and Peter Adler,
editors, Sociological Odyssey: Contemporary Readings in
Sociology. Stamford, Connecticut: Wadsworth.
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