Color
Our colors say a lot about who we are.
Our palette helps our audiences identify us at a glance, and the way we use color sets the mood for each of our pieces. The elements of our palette are diverse and fl exible, but to maintain visual consistency across all Skidmore materials, we use only the colors outlined in this section.
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PRIMARY PALETTE |
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PMS 3298 C
PMS 109
PMS 7548 C PMS 3298 is our core heritage color and should feature heavily in all Skidmore materials. Use PMS 7548 to create more contrast when pairing yellow with white (such as setting white type on a yellow background, or use with the athletics mascot mark). |
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SECONDARY PALETTE |
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PMS 802 C
PMS 7481 C PMS 802 is a fluorescent color that should only be used for digital tactics or materials printed with Pantone ink. Do not attempt to replicate this color using CMYK methods. |
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| NEUTRAL PALETTE Creates balance with the other palettes. These colors work well as backgrounds to set callouts apart from other blocks of copy. |
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PMS 649 C, 40%
PMS 649 C
PMS 5605 C This 40% tint of PMS 649 is best used for subtle backgrounds that divide sections of content. PMS 5605 is best used for copy as an alternative to black. It has a subtle green cast that complements the core colors. |
