Office of Communications and Marketing

Digital Content Guidelines

The Communications and Marketing Office is eager to work with faculty, staff, and students to help promote key programs and events at Skidmore and to tell the Skidmore story for the College’s audiences. The Skidmore homepage is evolving to become less an internal news and event promotion vehicle and more a public-facing, features-oriented venue for strategic communications in response to the strategic plan and board directives to raise Skidmore's public profile. Skidmore’s News and Events page, now featured on the homepage, will be the primary venue for reports, announcements, invitations, and news.  

To help guide this transition, we’ve drawn up these guidelines for digital content.   


CONTACT

Skidmore College
Communications and Marketing
x.5733


PRIORITIES AND STRATEGIES

    1. To attract prospective students and families and encourage them into the admissions process
    2. To inspire and motivate alumni, parents, and others to support the College
    3. To attract media attention to newsworthy stories
    4. To create a strong impression of excellence and to make information easy to find for anyone wishing to learn more about Skidmore  

 

CONTENT CRITERIA

NEWS and EVENTS

 

HOMEPAGE 

 

STYLE GUIDELINES

 

HOW TO SUBMIT CONTENT

 

PROCEDURAL NOTES

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