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Skidmore College
Communications & Marketing

Academic Web Design Standards

Skidmore College utilizes CMS templates to ensure that college web pages meet the basic graphic identity standards.  The Academic template of the CMS provides the following standard features:

  • The top links on an Academic page will always be Faculty, Majors, Minors, Courses and Honors (in this order, where each is available).  This allows for clear and consistent presentation of vital information to the target audience of an official academic page.  Additional topics may be added to this "academic hallway" presentation, drawn from catalog information, at a later time.
  • Content on those top pages will be issued through updates to the College Catalog, maintained by the Office of Communications and Marketing and Web Development staff.  These pages will be solely managed by Web Development staff using catalog content provided by departments and approved by the Curriculum Committee, Registrar, and Dean of the Faculty.
  • Academic departments are free to add subpages with additional information to each of the top categories (Faculty, Majors, Minors, Courses and Honors).  These additional subpages will be solely managed by the academic department. 
  • All other pages on an official academic site will be solely maintained by the academic department.

User studies prior to the implementation of CMS indicated that visitors in search of this information had difficulties locating it.  In order to better serve the target population for academic information (prospective students and families, and current students), the information for those top links is standard across all academic sites.  It is pulled directly from the online college catalog, and may be updated by contacting the catalog administrator (with confirmation from the Curriculum Committee and the Dean of the Faculty.)

If academic pages are not created using CMS templates, they should adhere to the basic Web Design Standards of Skidmore College.


This policy is subject to change as new standards are deeemed necessary.  This version is based on the 2009 edition of the Graphic Standards manual, but contains more up-to-date information and thus shall be considered the official statement regarding web design standards.  If you have any questions, or wish to report an error, please contact the Web Development team of the Office of Communications and Marketing.