Office of Communications and Marketing

Skidmore Web Design Standards

To assist offices and departments in developing effective Web sites that are compatible with the College’s Web design and functionality, the Office of Strategic Communications has developed templates and related guidelines. The templates establish a consistent presentation by placing key elements (a header, footer, and sidebar) in the same location on all pages, enabling users to navigate easily across the overall Skidmore site. This standardization spares users from having to learn a new navigation scheme every time they visit a new site within the Skidmore Web. This is particularly important as people access individual pages via search engines or personal bookmarks, since the design makes it clear that the information comes from Skidmore even if accessed without navigating through the home page. The templates simplify and enhance the design process; they provide a framework and navigation system for the designer, yet they leave ample room for creativity and individuality within the middle portion of the pages.

Skidmore College utilizes CMS (content management system) templates to ensure that college web pages meet the basic graphic identity standards.  Pages not using CMS templates (i.e. Dreamweaver) must, at minimum, meet these web design standards:

The Office of Communications and Marketing and the Web Department are authorized to monitor and review Skidmore's official web pages for accuracy of information and compliance with Skidmore web design standards.  Units or individuals responsible for pages that do not meet these standards will be asked to modify their pages.  The Director of Web Development is authorized to remove (or edit without permission) any pages on the Skidmore network that repeatedly fail to meet Skidmore web design standards.  Please note that these standards are not meant to govern the design of pages intended exclusively for Skidmore students, faculty or staff (e.g. academic course-related pages, internal newsletters, etc.)

Additional Recommendations and Considerations

This policy is adapted from the RIT policy on web design standards
.  This policy is subject to change as new standards are deeemed necessary.  This version is based on the 2009 edition of the Graphic Standards manual, but contains more up-to-date information and thus shall be considered the official statement regarding web design standards.  If you have any questions, or wish to report an error, please contact the Web Development team of the Office of Communications and Marketing.