Web Redesign of 2017-2018
Skidmore's website is in the process of getting a major transformation. The redesign project (aka "The Kraken") is more than just a face-lift. It will improve function and usability. It's been a very exciting project to undertake and we're excited to share our progress and what's to come as we approach the launch in Spring of 2018.
The desired outcome of "The Kraken" will result in marketing communications that will
- Improve Skidmore's name recognition and reputation
- Articulate Skidmore's differentiated positioning statement "Creative Thought Matters."
- Attract and retain students
- Engage alumni and friends of Skidmore
- Drive everyone to further engage with Skidmore