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Skidmore College
Saratoga Classic

Advertising

Advertising provides positive exposure and encourages patronage of your business during the six weeks of equestrian events, as well as in the future. All information pertaining to ads can be found below.

 

Al a Cart AD Pricing

Pick and choose the type of marketing that would best suit your company’s needs. Prices are on a weekly basis unless otherwise specified.

Options Include:

Vinyl Banner

Existing Banner: $300/$500 for all six weeks

New Banner: $475/$675 for all six weeks

Fixed Side Panel of Scoreboard

$1,500 for all six weeks

Digital Scoreboard Advertisement

$250/$500 for all six weeks                

Prize List Advertisement

$350 - $1,500 (one time publication)

Show Program Advertisement

$350 - $1,500 (one time publication)

Public Service Announcements

$150

E-Blasts

$500

Social Media Posts

$500

Show Management App Advertisement

$500

 

DEADLINES

Prize List

  • Commitment for space: January 7, 2019
  • Materials and payment: Januray 18, 2019

Show Program

  • Commitment for space: April 5, 2019
  • Materials and payment: April 19, 2019

Ad Dimensions

Ad Sizes Width X Depth
Full page bleed 8.625 x 11.125
Full page non-bleed 7.25 x 9.75
Half page (horizontal) 7.5 x 5.0
Half page (vertical) 3.5 x 10.0
Quarter page 3.5 x 5.0
Business card 3.5 x 2.25

Digital PrePress Requirements

  • Preferred in native format (i.e. Photoshop EPS, QuarkXPress). Also include a PDF copy.
  • Original files are preferred in the format they were produced. High-res PDF files are OK but must be 1,200 or 2,400 dpi.
  • Label all disks that are sent with company, contact, file format and a phone number.
  • A hard-copy proof of the ad that contains all file information should be provided. Color proof, where applicable, should indicate trims and bleeds. Only ad files on the disk.
  • All scans/graphics/images must be on disk with text in native files.

Layouts/Scans/Images

  • Build pages to trim size and extend bleed to 1/8” beyond page edge. Keep live matter 1/4” from final trim.
  • Scanned images should not be enlarged beyond 110% or reduced below 50% in the layout application. and image resolution must be 300 dpi or higher.
  • Please do not nest EPS files within other EPS files.
  • Color scan images should be CMKY where possible. Image density should be 280% maximum.
  • Image file format should be TIFF, EPS, JPEG or BMP.
  • Duotones should be converted to CMKY mode.

Terms and Conditions

  1. All rates are based on camera-ready copy. Production charges may be billed to advertiser for changes made after deadlines.
  2. Advertisers are accepted upon the representation that the advertiser and its agency have the right to publish the contents. In consideration of such publication, advertiser and its agency agree to indemnify and hold the Skidmore College Saratoga Classic Horse Show harmless against any expense arising out of publication.
  3. All ads must be paid in full by materials deadlines listed for each publication. Checks are made to Saratoga Classic Horse Show.
  4. The Skidmore College Saratoga Classic Horse Show reserves the right to reject any advertisement that does not keep with the publication’s standards and the college’s mission.