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class notes 1920s | 1930s | 1940s | 1950s | 1960s | 1970s | 1980s | 1990s | 2000s UWW | In Memoriam | People & projects 2000s 2000 | 2001 | 2002 | 2003 | 2004| 2005 2004 Rachelle Louis Patrick Peluso lives in Greenwich, CT, and is a licensed Realtor at Peluso Real Estate Corporation. His e-mail is patrickpeluso@gmail.com. In January Darren Herman, co-founder of the in-game advertising agency IGA Partners, was featured in the launch of Adotas.com. “In just three short years, the company has evolved into a multimillion-dollar, worldwide operation by pioneering what many believe today to be the most potentially lucrative form of digital marketing: placing real-world advertising into virtual PC and video game environments. Now it’s practically de rigueur for bigwig planners to discuss in-game ads as part of their media mix. But in 2002 the concept was virtually unheard of—as was IGA.” In May Darren was the featured speaker at the SkidBiz networking session in NYC (see www.skidbiz.com).
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