Skip to Main Content
Skidmore College

Cracking open commercial art

August 17, 2017
Annica Lydenberg
Annica Lydenberg '00

Having studied typography at Cooper Union and apprenticed in sign-painting in San Francisco, Annica Lydenberg '00 uses computer, chalk, paint, pen and ink, and screen printing to help companies with campaigns, branding, murals, and other projects. She has guided Sprout baby food and smoothies through a packaging redesign, painted messages on bathroom scales for Weight Watchers, and much more. She also teaches workshops and sells her art on Etsy.

sketches

When did your passion for art and design begin?

Always ... I drew or painted on everything I could get my hands on from a very young age.

How did the beer-can project come about?
Some friends I met while painting abroad were asked to help curate artists for Anheuser-Busch's "My Team Can" series, and they recommended me. At first I was asked to do the Yankees can and I politely said no; you can't grow up in Boston and then design a can for the Yankees. I asked if I could do the Red Sox instead, and they were totally accommodating.

What are your favorite professional projects?

I love projects that provide some sense of community and support. I painted a mural with a friend in New Zealand as part of Seawalls, a project to raise awareness of the issues our oceans are facing. I also got to design a cookbook for classmate Ben Sargent '00 called The Catch, which was really exciting to see come to light.

What's a favorite memory from Skidmore?

Lydenberg with can

An afternoon outside of Case Center with my friend Samantha, playing on a plastic, battery-powered guitar we borrowed from a random music major called One Man Jam2; it played samples and beats, and we laughed until we cried.

Though I was an art major, one of my favorite classes was Professor Roy Meyers's "Biology of the Mind." I am fascinated with how the brain works, and this class was beyond captivating.

Any advice for Skidmore students?

The point of school isn't exactly what you learn; it's learning how to learn. So do that, because it matters. Even if the actual information never becomes relevant to your professional life, the skills of showing up, paying attention, and listening in a meaningful way will always be relevant.

Related News


A+college+student+examines+a+book+filled+with+hand-drawn+engineering+diagrams+
Mental health, the NBA, China’s social economy, parental drug use and more. A look at some of the major research contributions Skidmore students and faculty are making to our world together this summer.
Jul 18 2018

Kim+Frederick%2C+chemistry+professor%2C+gives+two+thumbs+up+in+a+laboratory
Because the first semester of college is a major transition. Happily, the Summer Advising Program offers a personalized introduction to the boundless opportunities that await first-year students at Skidmore.
Jul 13 2018

Naira+Abdula
Naira Abdula comes from Mozambique, a country with one of the lowest literacy rates in the world. At Skidmore, she’s gaining business and economics skills while raising funds to teach children to read, write, and count using interactive technology.
Jul 2 2018