Communications & Marketing

Explore Communications & Marketing

The Office of Communications and Marketing leads Skidmore College’s brand, storytelling, digital presence, media relations, institutional communications, creative services, social media, and major marketing initiatives.

We partner with offices across campus to engage audiences, strengthen messages, steward College-wide standards, and create communications that advance Skidmore’s priorities.

Work with OCM

Not sure where to begin? Start here.

Planning a communications or marketing project? Connect with the right OCM partner.
Need website, social media, or email guidance? Review our digital services.
Sharing news, achievements, or editorial ideas? Review our content services.
Looking for brand, design, photography, or video support? Review our creative services.
Are you a member of the press? Learn about our media relations practices.
Ordering branded merchandise or College retail items? Learn more about the Skidmore Shop.
Looking for standards, approvals, or requirements? Read our policies and guidelines.

What OCM leads

OCM leads College-wide communications and marketing work in partnership with departments, programs, and offices across Skidmore.

Brand strategy and identity: Steward Skidmore’s voice, visual identity, messaging, and brand standards.
Marketing: Develop strategic, audience-centered campaigns that build awareness, engagement, and affinity.
Institutional communications: Coordinate major College communications, including leadership messages, crisis communications, and community updates.
Web and digital strategy: Lead Skidmore’s public website, digital content strategy, user experience, accessibility, analytics, and related governance.
Social media: Manage Skidmore’s flagship social channels and guide campus partners in effective, brand-aligned social media use.
Media relations: Connect Skidmore stories, faculty expertise, and institutional priorities with regional and national media.
Athletics communications: Oversee sports information, athletics storytelling, and digital coverage for Thoroughbred teams.
Creative services: Produce and guide design, photography, video, publications, and visual storytelling for high-priority College needs.
The Skidmore Shop: Operate College retail and help steward branded merchandise.
Campus partnership and guidance: Equip offices with tools, standards, consultation, and best practices that strengthen communications across the College.

Recent campaigns and creative

See how OCM brings strategy, storytelling, design, digital platforms, and audience insight together to advance Skidmore’s goals.

Skidmore College website homepage with the large headline “Creative Thought Matters”

The new Skidmore.edu

A comprehensive redesign of the College’s digital front door, improving user experience, accessibility, performance, and brand alignment.

Three students walking along a tree-lined campus path beneath green and yellow Skidmore banners reading “Creative Thought Matters” and “Curiosity.”

A campus, branded

A coordinated banner system that brings strategic messaging and brand standards into the campus environment, reinforcing Skidmore’s identity across key spaces.

More brand info

Scope Magazine

Skidmore’s flagship publication, connecting alumni, families, and friends of the College with the people, ideas, and priorities shaping Skidmore’s future.

Read Scope online

Skidmore hockey player on the ice in his uniform.

Athletics, amplified

Strategic communications for 19 NCAA Division III teams, producing game coverage, features, and digital storytelling across platforms.

SkidmoreAthletics.com

Image of an Admissions booklet that reads "Creative Thought Matters" on a wooden table, with two pencils next to it.

Designed for discovery

A major Admissions publication designed to help prospective students and families understand Skidmore’s academics, community, outcomes, and sense of place.

Read the book

Student smiles in a pose while wearing a Skidmore branded sweatshirt or hat.

Wear the brand

The Skidmore Shop develops and manages branded apparel, merchandise, and College retail experiences that extend Skidmore’s identity beyond campus.

SkidmoreShop.com

Hands hold a phone with a social media post highlighting Skidmore's mascot, Skids

For the scroll

Platform-specific video and social content that helps audiences experience Skidmore’s personality, people, and daily life.

Follow @SkidmoreCollege on TikTok

Student wearing a wide-brim hat kneeling outdoors and splitting a log with an axe in a grassy, wooded area under a blue sky.

Why Skidmore

Student video profiles that capture the range of passions and possibilities that define the Skidmore experience.

Watch the latest video

Graphic reading “When AI Meets CTM,” with “AI” filled with binary code and “CTM” painted in bright, multicolored brushstrokes.

The AI conversation

Timely editorial coverage examining how Skidmore faculty, students, and alumni engage emerging technologies through creativity, inquiry, and critical thinking.

Read the story

Awards

OCM’s work has been recognized by regional, national, and higher education communications organizations for creative strategy, storytelling, digital marketing, and athletics communications.

Capital Region MARCOM Awards, 2024
Winner, Digital Media Campaigns — Taking a Risk on Reddit
Best of CASE District II, 2023–24
Winner, Storytelling — Scope Magazine: Forging Skidmore’s Second Century
Education Digital Marketing Awards, 2024
Bronze, TikTok Campaign — Creative Thought Matters: Skidmore’s TikTok Success
Bronze, Digital Advertising — Real Results: Skidmore’s Reddit Advertising
College Sports Communicators, 2024
30 Under 30 — Kyle Lancto