Elzbieta (Ela) Lepkowska-White

Professor of Management and Business  

Email: elepkows@skidmore.edu
Phone: 518-580-5113
Office: Palamountain 239

Education:

• Ph.D., University of Massachusetts
• M.S., University of Florida
• M.S., University of Warmia i Mazury
• B.S., University of Warmia i Mazury
• B.S., Teachers Training College of English

Courses:

• IA 101 Introduction to International Affairs
• MB 214 Foundations of Marketing
• MB 317 Marketing Research
• MB 344 International Marketing
• TX 201B From Marx to Coca-Cola: Transitions in Germany and Poland
• MB 306 Foundations of Business in International Environment 

Research and teaching interests:

• Meanings and politics of food
• Ethics and marketing
• B-corporations and Alternative Business Models
• Social media
• Integrated marketing communication
• International marketing
• Teaching methods

Selected publications:

• Lepkowska-White Elzbieta, David Cohen, Amy Parsons & Ting Li (2026): Meanings of Food: The case of the US, China and India, Journal of International Food & Agribusiness Marketing, DOI: 10.1080/08974438.2026.2649864

• Elzbieta Lepkowska-White & Amy Parsons (2019) Strategies for monitoring social media for small restaurants, Journal of Foodservice Business Research, Vol. 22. Number 4, pp. 351-374, DOI: 10.1080/15378020.2019.1626207 

• Parsons Amy L. & Elzbieta Lepkowska-White (2018) “Social Media Marketing Management: A Conceptual Framework, Journal of Internet Commerce, Volume 17, Issue 2, pp. 81-95

• Lepkowska-White Elzbieta (2017) ‘Exploring the Challenges of Incorporating Social Media Marketing Strategies in the Small Restaurant Business’ in Journal of Internet Commerce  Vol 16. Issue 3. pp. 323-342

• Lepkowska-White Elzbieta (2013) ‘Are they listening? Designing online recommendations for today's consumers,’ Journal of Research in Interactive Marketing, Vol. 7 Issue 3, pp.182 – 200

• Lepkowska-White Elzbieta, Amy Parsons, and Joanna Bialkowska (2012), ‘Attitudes toward Smoking among College Students in Poland and the USA’ International Journal of Behavioral and Healthcare Research, Vol. 3, No. 1, pp. 55-69

• Lepkowska-White Elzbieta and Amy Parsons (2012) ‘Novel Teaching Approaches in Transitional Economies: A Case of Client-Based Learning in Croatia’ Journal of the Academy of Business Education, Vol. 13 (Spring), pp. 1-14

• Lepkowska-White Elzbieta and Joanna Bialkowska (2011) ‘The Impact of Education and Legislation on Smoking Motivations’ Journal of East-West Business, Vol. 17, No. 1, pp. 32-47

• Amy Parsons and Lepkowska-White Elzbieta (2009) ‘Group Projects Using Clients vs. Not Using Clients:  Do Students Perceive any Differences?’ Journal of Marketing Education, Vol. 31, No. 2 (August), pp. 154-159

• Lepkowska-White Elzbieta and Amy Parsons (2006) ‘Using Client-based Learning in Undergraduate Business Education:  Do Learning Styles and Student Skills Make a Difference?’ Journal of the Academy of Business Education, Vol. 7, (Fall), pp. 43-52

• Lepkowska-White Elzbieta, (2004) ‘Online Store Perceptions: How to Turn Browsers into Buyers?’ Journal of Marketing Theory and Practice. Vol. 12. No. 3, pp. 36-4

• Lepkowska-White Elzbieta (2004) ‘Polish and American Print Ads: Functional Individualistic, Collectivist and Experiential Appeals,’ Journal of Global Marketing, Vol. 17, No. 4. pp. 75-92

• Brashear Thomas, Elzbieta Lepkowska-White, and Christian Chelariu, (2003) ‘An Empirical Test of Antecedents and Consequences of Salesperson Job Satisfaction Among Polish Retail Salespeople,’ Journal of Business Research, Vol. 56, No. 12 (December), pp. 971-97

• Lepkowska-White Elzbieta, Brashear Thomas, and Marc Weinberger (2003) ‘A Test of Ad Appeal Effectiveness in Poland and the US: The Interplay of Appeal, Product and Culture,’ Journal of Advertising, Vol. 32, No.3, pp. 57-68

• Page Christine and Elzbieta Lepkowska-White (2002) ‘Web Equity: A Framework to Build Brand Value in a Dot.com World,’ Journal of Consumer Marketing, Vol. 19, No. 3, pp. 231-246 

• Lepkowska-White Elzbieta and Amy L. Parsons (2001) ‘Comprehension of Warnings and Resulting Attitudes,’ Journal of Consumer Affairs, Vol. 35, No. 2 (Winter), pp. 278-294

• Weinberger Marc and Elzbieta Lepkowska-White, (2000) ‘The Influence of Negative Information on Purchase Behavior,’ Journal of Marketing Management, Vol. 16, pp. 465-482

• Swaminathan Vanitha and Elzbieta Lepkowska-White, Bharat P. Rao (1999) ‘Browses or Buyers in Cyberspace? An Investigation of Factors Influencing Electronic Interchange,’ Journal of Computer-Mediated Communication, (Special Issue), Vol. 5, No. 2 (December)

Selected conference proceedings and presentations with Skidmore students:

• Lepkowska-White E., Amy Parsons, B. Wong, A. White (2022) “Building a Socially Responsible Global Community? B Corps on Social Media” AMA Global Marketing SIG conference: Global Marketing Strategies in Turbulent Times , Crete, Greece May 31 – June 3, 2022
• Lepkowska-White, E.; Wong, B., White, A. (2021) 37th Business & Economics Society International (B&ESI) Conference, "Marketing B-corps on Social Media," 37th Business & Economics Society International, online. June 14, 2021
• Lepkowska-White Elzbieta Amy Parsons and William Berg ‘18 “Framework for Marketing with Social Media” Business & Economics Society International Conference, Cusco, Peru, January 8-11, 2018
• Lepkowska-White Elzbieta, Amy Parsons and Sarah Rinaolo’17 ‘Challenges and Opportunities of Monitoring Social Media in Small Restaurants,’ 19th European Association for Education and Research in Commercial Distribution Conference, Dublin: Ireland, 4-6 July 2017
• Lepkowska-White Elzbieta and Sarah Rinaolo ‘17 (2016) ‘Love and Hate Relationship with Social Media: The Case of Small Restaurants,’ –European Institute of Retailing and Services Studies (EIRASS) Conference, Edinburgh, Scotland
• Lepkowska-White Elzbieta and Emily Kortright ’15 (2015) ‘Women in Food Blogging: Merging the Worlds of Domesticity and Business,’ Spring 2015 Academy of Business Research Conference, New Orleans, LA, March 25-26, Best Paper Award, Abstract in Conference Proceedings, p. 137, Best Paper Award
• Lepkowska-White Elzbieta and Emily Kortright ‘15 (2014) ‘Meanings of Food: Conversations of American Women on Food Blogs,’ Academy of Business Administration International Conference, Florence, Italy, August 6-9, Abstract in Conference Proceedings
• Lepkowska-White Elzbieta and Catherine Chang ‘13 (2014) ‘Friend or Foe? Food in the Eyes of Young Consumers: The Many Perceptions of Food,’ American Marketing Association Public Policy Conference, Boston, MA, June 6-9, Abstract in Conference Proceedings
• Lepkowska-White Elzbieta, Aylin Ceylan ‘12, Amy Parsons, Laura Kirchner ’12 (2012) ‘Coulda, Would, Shoulda: How Effective Are Web References in Print Advertisements? Academy of Business Administration International Conference, Munich, Germany (August), Full Paper, Winter ABA Reading Book
• Lepkowska-White and Mikhail Reutski ‘13 (2011) ‘Branding Ecotourism: Case of Costa Rica’  Academy of Business Administration International Conference, UK (August), Full Paper Published in Winter ABA Reading Book
• Lepkowska-White Elzbieta, Aylin Ceylan ‘12, and Ali Shareef  ’12 (2011) Addressing Adjustment Barriers: International Students at a Small Liberal Arts College  Academy of Business Administration International Conference,  London, UK (August),  Full Paper Published in Winter ABA Reading Book
• Lepkowska-White Elzbieta and Abby Goldenthal’10 (2008) ‘To Visit or Not to Visit?  Consumer Perceptions of Art Museums,’ Academy of Business Administration International Conference, Paris, France (August), Abstract in Conference Proceedings
• Lepkowska-White Elzbieta and Abby Goldenthal ‘08 (2008) ‘Learning to Survive in Times of Scrutinized Funding: A Comprehensive Model of Attracting and Satisfying Museum Visitors,’ 5th International Conference on Small and Medium Sized Enterprises organized by Athens Institute for Education and Research, Athens, Greece, August, 2008
• Lepkowska-White Elzbieta and Kristina Powell ‘07 (2007) ‘Marketing to Multiple Audiences: A Case of the Tang Teaching Museum at Skidmore College, NY’  The Global Business and Economics Research Conference, Istanbul, Turkey, (August), Best Presenter Award
• Lepkowska-White Elzbieta and Jessica Samph ’06 (2006) ‘Serving the Millennial Generation: Advertising Appeals and Consumer Attitudes Towards Services,’ 3rd International Conference ‘An Enterprise Odyssey: Integration or Disintegration’ Zagreb, Croatia, (May), pp. 239-241

Awards:

• Outstanding Paper Award, Literati Awards 2020 Awards for Excellence, Emerald Publishing Limited, Lepkowska-White Elzbieta, Amy Parsons and William Berg ‘18 ‘Social Media Marketing Management: an Application to Small Restaurants in the US’ International Journal of Culture, Tourism, and Hospitality Research Vol. 13 No. 3, pp. 321-345. https://doi.org/10.1108/IJCTHR-06-2019-0103
• Best Paper Award - Lepkowska-White Elzbieta and Emily Kortright ‘15 (2015) ‘Women in Food Blogging: Merging the Worlds of Domesticity and Business,’ Spring 2015 Academy of Business Research Conference, New Orleans, LA, USA, March 25-26 
• Best Presenter Award - Lepkowska-White Elzbieta and Kristina Powell ’07 (2007) ‘Marketing to Multiple Audiences: A Case of the Tang Teaching Museum at Skidmore College, NY,’ The Global Business and Economics Research Conference, Istanbul, Turkey, (August)
• Fulbright Senior Scholar Fellowship, University of Zagreb, Summer 2007
• Multiple grants 

*Skidmore students are underlined