Summer 2013 Course Listing
SESSION 1 (May 28-June 28, 2013)
| Course # and Title | Instructor | Credits | Days and Time |
|---|---|---|---|
| MB214, Foundations of Marketing | Paula Tancredit Penman | 3 | M/T/W, 9:30-12 PM |
| MB306, Business in International Environment | James Kennelly | 3 | T/W/F, 1:00-3:30 PM |
| MB313, Consumer Behavior | Azita Hirsa | 4 | M/T/W/F, 9:30-12 PM |
| MB333, Business Law 1 | Scott Mulligan | 3 | M/T/W/F, 3:45-5 PM |
COURSE DESCRIPTIONS
MB-214 Foundations of Marketing
A comprehensive assessment of marketing’s dynamic role in contemporary global society.
The course emphasizes the development of marketing strategies which reflect domestic
and cross-national competitive structures and diverse market place realities. Topics
include consumer analyses, target market identification, positioning, ecommerce, and
coordination of marketing mix elements. Prerequisite: MB-107 or permission of instructor.
MB-306 Foundations of Business in the International Environment
Analyzes the political, social, legal, economic, competitive, technological, and cultural
environments of international business. It focuses upon the challenges facing multinational
corporations operating in these dynamic and often ambiguous environments. Topics to
be covered include: strategic issues related to competition in global markets; issues
of organizational structure and control; questions of the transferability of “made
in America” management theories in a cross-cultural context; fundamentals of trade
theory; and noneconomic impacts of multinational corporations and their ethical, social,
and ecological responsibilities. Prerequisite: MB 107, MB 214, MB 224, MB 234, EC 103, EC 104, or permission of instructor; prerequisite:
may be waived for interdepartmental business majors and international affairs MAJORS
AND minors by permission of instructor.
MB-313 Consumer Behavior
Examination of the psychological, sociological, and anthropological theories related
to consumer decision- making. Among the separate topics covered in the course are
motivation, memory, cognition, attitude formation and change, persuasion, learning,
and value systems of cultures and subcultures, all interrelated with the formation
of marketing strategies. Prerequisite: MB-214 or permission of instructor.
MB-333 Business Law I
A study of the origin of laws, the court system, and legal procedures with emphasis
on their impact in business and economic situations, in-depth study of the laws of
contracts, agency, corporations, partnerships, employment and labor law. Examination
and briefing of existing case law in these fields.