Communications & Marketing Staff
The Office of Communications and Marketing promotes and protects the reputation of Skidmore College by working closely with academic departments, faculty, student organizations and administrative units, and proactively engaging with internal and external audiences, including regional, national and international news media. The office consists of three units: News and External Relations, Marketing and Engagement and the Skidmore Shop.
News and External Relations
The News and External Relations unit is responsible for content development, Scope magazine and Scope Monthly, event marketing and promotion, video production, photography, local and national media relations, external relations and community engagement. In addition, the unit is responsible for web development and design, custom application development, integration of the College’s content management system and support and user training.
Marketing and Engagement
The Marketing and Engagement unit is responsible for brand management, marketing strategy, print and digital design, email communications, social media, paid promotions, digital engagement and content marketing. In addition, this unit has dedicated marketing and project managers for the areas of fundraising and alumni engagement, admissions and recruitment, and athletics.
The Skidmore Shop assists and supports the educational experience as a source of textbooks and a variety of academic supplies. The Shop is also a marketing, engagement and brand showcase, part of Skidmore’s campus-wide branding, visibility, external relations, marketing and engagement efforts.