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Skidmore College
Management and Business Department
Minita Sanghvi

Minita Sanghvi

Contact Information and Background

Associate Professor of Marketing
Department of Management and Business
Phone: 518-580-5110
Office: PMH 261A

Curriculum Vitae


  • PhD: University of North Carolina Greensboro
  • Graduate Certificate in Feminist Studies: Duke University
  • M.S. in retailing and consumer sciences: University of Arizona
  • MMS: Narsee Monjee Institute of Management Studies (NMIMS)
  • B.Com: Narsee Monjee College of Commerce and Economics, India


  • MB 107 Business and Organization Management
  • MB 214 Foundations of Marketing
  • MB 351C Political Marketing
  • MB 351C Insight Driven Marketing: Theory & Practice
  • SSP 100 Sexing Politics

Research Focus

  • Political Marketing
  • Transformative Consumer Research
  • Gender and Race Discrimination in Consumptionscapes and Marketing


Marketing the female politician: An exploration of gender, appearance and power.

Published Works


  • Sanghvi, M. (2018). Gender and Political Marketing in the United States and the 2016 Presidential election: An Analysis of Why She Lost. New York, NY: Palgrave-MacMillian

Journal Articles:

  • Steinfield, L., Sanghvi, M., Zayer, L. T., Coleman, C. A., Ourahmoune, N., Harrison, R. L., ... & Brace-Govan, J. (2019). Transformative intersectionality: Moving business towards a critical praxis. Journal of Business Research.
  • Sanghvi, M. and Hodges, N. (2015). Marketing the female politician: An exploration of gender, and appearance. Journal of Marketing Management, 31(15-16), 1676-1694.

Book Chapters:

  • Sanghvi, M. (2019). Gender and Intersectionality in Political Marketing. In S. Dobscha (Ed), Handbook of Research on Gender and Marketing (pp. 294-313). Cheltenham, UK: Edward Elgar.
  • Sanghvi, M. (2014). Author/ Authority. In A. Takhar-Lail & A. Ghorbani (Eds.), Market Research Methodologies: Multi-Method and Qualitative Approaches (pp. 1-13). Hershey, PA: IGI Global.
  • Sanghvi, Minita, & Hodges, N. (2012). Understanding sub-cultural identity and consumption among Indians in the United States: From Desis to Coconuts. In Z. Gürhan-Canli, C. Otnes & R. Zhu (Eds.), Advances in Consumer Research (Vol. 40, pp. 462-468). Duluth, MN: Association for Consumer Research.
  • Sanghvi, M. (Accepted). Gender Theories in Political Marketing. In A. Matuskova (Ed), New Trends in Marketing and Politics. Prague, Czech Republic: Kranolium, Charles University.

Conferences, Workshops and Presentations

  • Sanghvi, M. (2015). Appearance Matters: Analyzing the role of appearance in Political Marketing. Academy of Marketing Conference, Limerick, Ireland.
  • Sanghvi, M., Dobscha S., Barnhart, M., Podoshen, J. McAlexander, B., McAlexander, J. Huff, A., Scheinbaum, A. (2015) Transformative Teaching at Transformative Consumer Research Conference at Villanova University, Pennsylvania.