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Skidmore College
Management and Business Department
Minita Sanghvi

Minita Sanghvi

Contact Information and Background

Assistant Professor of Marketing
Management and Business
Office: PAL 261A
Phone: 518-580-5110

Curriculum Vitae


  • PhD: University of North Carolina Greensboro
  • Graduate Certificate in Feminist Studies: Duke University
  • M.S. in retailing and consumer sciences: University of Arizona
  • MMS: Narsee Monjee Institute of Management Studies (NMIMS)
  • B.Com: Narsee Monjee College of Commerce and Economics, India


  • MB 107 Business and Organization Management
  • MB 214 Foundations of Marketing
  • MB 351C Political Marketing
  • MB 351C Insight Driven Marketing: Theory & Practice
  • SSP 100 Sexing Politics

Research Focus

  • Political Marketing
  • Transformative Consumer Research
  • Gender and Race Discrimination in Consumptionscapes and Marketing


Marketing the female politician: An exploration of gender, appearance and power.

Published Works

  • Sanghvi, M., & Hodges, N. (2015). Marketing the female politician: an exploration of gender and appearance. Journal of Marketing Management,31(15-16), 1676-1694.
  • Sanghvi, M. (2015). Technologies of sexiness: sex, identity, and consumer culture. Consumption Markets & Culture, 1-4. DOI:
  • Sanghvi, M. Gender and Political Marketing in the United States. Book Proposal accepted for the Political Marketing and Management Series:  Palgrave Pivot.
  • Sanghvi, M. (2014). Author/ Authority. In A. Takhar-Lail & A. Ghorbani (Eds.), Market Research Methodologies: Multi-Method and Qualitative Approaches (pp. 1-13). Hershey, PA: IGI Global.
  • Sanghvi, Minita, & Hodges, Nancy. (2012). Understanding sub-cultural identity and consumption among Indians in the united states: From Desis to Coconuts. In Z. Gürhan-Canli, C. Otnes & R. Zhu (Eds.), Advances in Consumer Research (Vol. 40, pp. 462-468). Duluth, MN: Association for Consumer Research.

Conferences, Workshops and Presentations

  • Sanghvi, M. (2015). Appearance Matters: Analyzing the role of appearance in Political Marketing. Academy of Marketing Conference, Limerick, Ireland.
  • Sanghvi, M., Dobscha S. Barnhart, M., Podoshen, J. McAlexander, B., McAlexander, J. Huff, A., Scheinbaum, A. (2015) Teaching to TransformTransformative Consumer Research Conference, Villanova, PA.