Spencer Baim, chief strategic officer of Vice Media, will deliver the 34th annual F. William Harder Lecture in Business Administration at Skidmore on March 26. The lecture, titled "Branding in the Bardo: What it means to be a brand today," will begin at 5:30 p.m. in Gannett Auditorium of Palamountain Hall.

Super-resolution microscopy and wearable computing, medieval Buddhism and pre-Columbian sculpture, skydiving and keyboards, tacos and yogurt. And lots in between.

A seasoned entrepreneur in branding, advertising and design has been appointed to Skidmore's endowed Harder Chair in Business Administration.