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Skidmore College
Communications & Marketing

Identity

Our logo represents us at the very highest level. This means it’s vitally important to our brand.

It acts as a signature, a stamp of quality, and a symbol of pride for all of us to rally behind. By following a few simple guidelines, we can ensure that our identity remains unmistakably ours.

Skidmore Wordmark COLLEGE WORDMARK
Our core logo is the Skidmore wordmark, which is used widely as a readily identifiable symbol across publications, stationery, web pages, signage, and merchandise.
Skidmore Seal COLLEGE SEAL
The Skidmore seal is reserved for formal uses of an academic nature, such as the College Catalog and communications related to Commencement, Honors Convocation, and special lectures.
Skidmore Thoroughbreds logo ATHLETIC MASCOT
The Thoroughbred logo is used for publications, merchandise, and uniforms related to our athletics program.