Welcome

Since our founding, Skidmore College’s reputation and academic appeal have been indelibly linked to a visual sensibility and flair for creativity. Lucy Skidmore Scribner’s commitment to educate both the “hand and mind” continues today in our promise that here, Creative Thought Matters.

Skidmore stands out for our emphasis on creative thinking—not just in the arts but in science, business, economics, the humanities and every other endeavor. It is up to us, however, to ensure that our story remains clear, compelling and consistent—to reinforce our rightful place among the top institutions of higher learning today and in the future.

To this end, we have developed Skidmore’s most comprehensive communications style guide to date, which I am happy to share with you. These colors, words, logos and imagery are not only the building blocks of our visual storytelling but, when artfully applied, help strengthen and disseminate a sense of place and pride that engages and inspires.

Whether you are a student, faculty, staff, a member of our alumni or a friend of the College in the broader Skidmore community, I encourage you to familiarize yourself with this guide and adopt the visual standards that reflect our rich history of creative pursuit.

Sincerely,

Martin A. Mbugua
Vice President for Communications and Marketing