Arts Administration Program

Entrepreneurial Artist Initiative

The Entrepreneurial Artist Initiative at Skidmore College aims to provide studio art students with the business skills needed to build a successful career around their passion for art making. This is accomplished through course curriculum, workshops, and experiences in the field. Connecting students with entrepreneurial arts alumni, as well as arts and business professionals in the community is an integral component of the program. The initiative is a part of Skidmore's Arts Administration Program and was created and developed by Molly Haley '64. The program is supported by Molly and her husband, Ed Freitag.


AA 351C:  The Entrepreneurial Artist (Fall), 3 credits

Today's business climate presents many challenges to visual artists. Artists find themselves needing to combine their creative abilities with strong business practices. Whether you are an artist interested in financially sustaining your art making or have a vision to launch an arts-based business, this course is designed to introduce students to the basic principles needed. Through active participation and an interactive classroom format, students will merge practical business knowledge with insight from local experts in the field, to fuel students' entrepreneurial spirit. Topics to be explored include business planning, legal requirements, budgeting, marketing, branding and networking. Fulfills the Focused Elective requirement of the Arts Administration minor.

AA 351A: Marketplace for Artists (Spring), 1 credit

Artists and artisans invest tremendous time, talent and resources into creating their art and often are unsure of how to get exposure for their finished products. They may desire to display and market their work, but be unaware of the steps involved. This course is designed to introduce visual art students to the strategies and skills they need to take their art and hand-made products from studio to the creative marketplace. Topics will include photographing product, pricing & selling, marketing & branding and growing your network.  Fulfills 1 credit of the Focused Elective requirement of the Arts Administration minor. 


Entrepreneurial Artist Workshop (Fall)

This two-hour, on-campus workshop introduces students to professional artists who are making a living out of their passion for art-making.

Networking Event in NYC

January networking opportunity for working alumni-artists, arts professionals and current students in NYC.

Haley Entrepreneurial Artist Apprenticeship Award

This $4,000 award is designed to support a student in a summer-intensive experience with a working artist, gallery, or other entrepreneurial learning opportunity designed to connect one’s passion for art making with practical, basic business experience in order to provide the skills needed to live as a working artist. Applications are available during the spring semester.