Scribner Seminar
2005-2006 Titles

The Ethics of Tobacco and Alcohol Advertising

Instructor(s): Christine Page, Management and Business

Description: The advertising of tobacco and alcohol products is dynamic and controversial. What aspects of it are socially responsible or irresponsible, profitable or gratuitous, politically correct or incorrect, moral or immoral? As a society changes, so too do its perspectives on these questions. Students in this seminar study how a range of factors shape—and are shaped by—tobacco and alcohol advertising: social structures, economic forces, politics, law and ethics. In addition, we will analyze various persuasive techniques that advertisers use to try to influence peoples' attitudes and opinions toward such products.